Education, Pro Tips

New Social Media Publishing Features in Adobe Premiere Pro CC 2018

With the latest release of Adobe Premiere Pro CC (2018), you now have more control in how and where you publish video to social media. The new Adobe Media Encoder’s Destination Publishing feature includes the option to publish directly to YouTube playlists, add your own custom thumbnails, a new format option for Animated GIFS, and much more.

“Destination Publishing” is the term Adobe uses for the “Publish” tab, which is located in Premiere Pro’s export settings. To export your video in Adobe Premiere Pro CC, first go to File > Export > Media. From the Export Settings window, there is a “Publish” tab where you can choose whether you would like to publish your video to any of the following platforms: Adobe Creative Cloud, Adobe Stock, Behance, Facebook, FTP, Twitter, Vimeo, and YouTube. This eliminates the additional steps you have to take to then share your video after your export.

While there are still certain limitations to these new Destination Publishing options, below are some new updates that make sharing your video easier.

Choose a YouTube Playlist and Custom Thumbnail

With Destination Publishing, you can now publish directly to a playlist on your YouTube channel and attach a custom thumbnail. There are two ways you can choose a custom thumbnail: (1) From a file and (2) with a frame from the source video.

Thumbnail from file: You can design a thumbnail in Photoshop or another program and then upload it directly into Premiere Pro’s export settings. When it’s done publishing, you don’t have to go back into your YouTube settings to upload your thumbnail.

Frame from source video: Move your playhead to a timecode from the output preview and select “Use Current Frame” to use the image displayed at the timecode you’ve selected.


Publish to a Facebook page you manage

In the previous version of Premiere Pro CC, you couldn’t export to a Facebook page that you manage, only to your personal Facebook page. Now you can choose any page you manage to publish to. You can also choose a title, description, and privacy. The only thing still missing is the ability to attach closed-captions automatically, along with tags and a custom thumbnail (like with YouTube).

Related Post Social-Media Export Settings in Adobe Premiere Pro: The Ultimate Guide

Publish to a Vimeo Channel

Just like YouTube playlists, Vimeo has “channels,” and you can now direct publish your video to a Vimeo channel. This is great if you need to publish your video directly to a channel as part of an ongoing series on your Vimeo account.

The Destination Publishing for Vimeo, however, does not yet include a custom thumbnail option. Hopefully soon!

Export Animated GIFS

You can now export videos as Animated GIFS, which is huge! Before, you had to export as an MP4 file and use third-party software converters to convert to GIFs, or you had to use Photoshop to make a GIF. This is great, because now you can auto-publish animated GIFs to your Facebook page, as well. Just select the “Animated GIF” option from the format dropdown. Then, under the Publish tab, select “Facebook.” Log in to your account and add in all the details you want.

Personally, I’m very happy about the YouTube thumbnail integration. My hope is that YouTube will soon release the ability to add custom end-screen elements to your videos directly in Premiere Pro’s export settings, as well. If you have any specific Premiere Pro features you’d like to see, be sure to submit your feature requests to Adobe here.

If you have any questions about these new features, just leave a comment below! You can also subscribe to my Premiere Gal YouTube channel to keep up to date with new video editing trends and more.