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Creative Brief: Watching TV at Home

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Keyword Code: TVAUGUST2018

 
We spend more time watching TV than any other activity we do at home other than sleep. Themes pertaining to people watching television hit a few of our top primary subjects, including entertainment and technology. Advertisers often use these types of images and clips to promote a network, entertainment and sports events, and products geared toward audiences of all ages.
 

Shot-List Thought-Starters

• Family, couples, and individuals watching TV in the living or family room
• Family, couples, and individuals watching TV in bed
• Family, couples, and individuals watching TV in the kitchen
• Using the remote
• Eating and drinking (avoid alcoholic beverages)
 
Suggested Keywords: Entertainment, Fun, Excitement, Connection, Togetherness, Leisure Activity, Technology

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Entertainment Industries, Cable Networks
 

Family Sitting Together on Sofa and Watching TV by BigAppleVideo
 
Pro-Tip: Focus on getting unique angles. You may want to broadcast your own work on the TV to avoid copyright issues. If you decide to show the TV screen, use a longer lens to blur out the images. Lastly, clients are always asking for a green screen in the TV frame.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: TVAUGUST2018
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Download this brief in PDF format here.

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Top image: Young Couple Watching TV on Living Room Sofa by caiapond5