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Creative Brief: Hiking

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Keyword Code: HINOV2018

 
Overdeveloped suburbs and “concrete jungles” of urban blight have left some people alienated from the natural world. Hiking renews the spirit, making it a theme embedded with a variety of strong concepts that clients look for beyond its literal interpretation.
 

Shot-List Thought-Starters

• Standing on lookout points
• Taking selfies, solo and/or with friends
• Portraits – individual and group
• Drinking water from a thermos, bottle or canteen (avoid plastic)
• Eating a healthy snack – trail mix, fruit
• Putting bare feet in a stream – interacting with elements – wind, rain
• Hiking on a trail or in open nature

 
Suggested Keywords: Freedom, Journey, Discovery, Energy, Rejuvenation, Healthy Lifestyles, Escape

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage industry, Health and Beauty products, Travel Industry
 

Close Up Portrait of Climber at Top of Mountain by AilaImages
 
Pro-Tip: Consider nature or the environment to be another central character with your actor(s). Get coverage with a variety of angles on your subject. Real sun flares are always a plus.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HINOV2018
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Download this brief in PDF format here.

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Top image: Laughing Young Woman With Backpack by caiapond5