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Prague agency crafts McDonald’s dream sequence with Pond5 scenes

TV commercials begin as scripts, then come to life in an exciting production process. During this stage, marketing, agency and production teams often carefully select …

January 11, 2023 / 41 Shares / Comments

Featured In, Inspiration

Football, Footage, and Fur: Making the Titles for HBO’s Hit ‘Ballers’

The team at The Molecule had a blast creating the title sequence for HBO’s hit sports-themed show. “Our main goal was to take a lo-fi, candid approach to representing football as part of America’s DNA.”

July 22, 2016 / 514 Shares / Comments

Featured In, News

Clinton, Sanders, and Trump Agree: Stock Video Is Essential

The 2016 US presidential race has been one of the most tumultuous in years, but one thing the candidates have been able to agree on is that stock video is essential for great ads.

April 19, 2016 / 278 Shares / Comments

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