Some filmmakers invest heavily in creating spec spots, but if the work achieves an aesthetic or quality that matches the best primetime ads, the effort is well worth it.
The project required not only editing a new music video, but also integrating it with ads spanning the entire history of the candy’s existence.
As Post Supervisor at Sandwich Video, Zach Hobesh manages a team of skilled compositors, editors, and motion-graphics artists, helping turn raw footage into final videos that gain acclaim.
If you’re a fan of cool technology, chances are you’ll recognize Sandwich Video founder Adam Lisagor. Adam has starred in numerous ads, but he’s not an actor — just a guy who’s great at getting to the essence of a product and relaying it through video.
As mass media attempts to define and portray an identity for what’s become the largest demographic in the American work force, there’s now a huge need for relevant imagery.
The ad-industry giant spoke to us about his legacy in advertising, where he saw it now, and how he discovered the notion of the “Big Idea,” which he tried to employ in all of his creative work.