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Featured In, Inspiration

Prague agency crafts McDonald’s dream sequence with Pond5 scenes

TV commercials begin as scripts, then come to life in an exciting production process. During this stage, marketing, agency and production teams often carefully select …

January 11, 2023 / 41 Shares / Comments

Pro Tips, Tutorials

How to Create a Facebook In-Stream Video Ad

Long-form video content is becoming more and more popular on Facebook, meaning that in-stream ads are growing as a way to reach a new audience on the platform.

July 31, 2019 / 1039 Shares / Comments

Pro Tips, Tutorials

How to Create a 6-Second YouTube Bumper Ad

With only six seconds to make your point, you need to make sure that every edit, title, and sound serves a purpose and makes your video as impactful as possible.

June 18, 2019 / 697 Shares / Comments

Pro Tips, Tutorials

How to Create a YouTube ‘Skippable’ Ad That Won’t Get Skipped

The idea of creating a skippable ad may seem counterintuitive at first. The goal, of course, is to make your ad interesting enough that it will force the viewer not to skip.

May 17, 2019 / 420 Shares / Comments

Contributor Tips, Pro Tips

Spec Ads: A Vehicle for Attracting New Clients and Buyers

Some filmmakers invest heavily in creating spec spots, but if the work achieves an aesthetic or quality that matches the best primetime ads, the effort is well worth it.

June 5, 2018 / 86 Shares / Comments

Inspiration, Pro Tips

How Editor Jen Dean Created an M&M’s Ad from 75 Years of Footage

The project required not only editing a new music video, but also integrating it with ads spanning the entire history of the candy’s existence.

October 11, 2017 / 209 Shares / Comments

Community, Pro Tips

Let’s Finish This: Post-Production Tips from a Pro Supervisor

As Post Supervisor at Sandwich Video, Zach Hobesh manages a team of skilled compositors, editors, and motion-graphics artists, helping turn raw footage into final videos that gain acclaim.

August 2, 2016 / 500 Shares / Comments

Inspiration, Pro Tips

Sandwich Video and the Art of the Start-Up Commercial

If you’re a fan of cool technology, chances are you’ll recognize Sandwich Video founder Adam Lisagor. Adam has starred in numerous ads, but he’s not an actor — just a guy who’s great at getting to the essence of a product and relaying it through video.

July 7, 2016 / 482 Shares / Comments

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