Long-form video content is becoming more and more popular on Facebook, meaning that in-stream ads are growing as a way to reach a new audience on the platform.
There’s a lot more that goes into getting your video seen than just putting it online. Your work can be marketed and edited into bite-sized pieces — and the best place for those is on social media.
With only six seconds to make your point, you need to make sure that every edit, title, and sound serves a purpose and makes your video as impactful as possible.
The idea of creating a skippable ad may seem counterintuitive at first. The goal, of course, is to make your ad interesting enough that it will force the viewer not to skip.
When you’re creating videos for marketing and social media, visual storytelling techniques are more important than ever. Use these filmmaking tips to make your videos stand out.
Each social video platform has its own specifications, including aspect ratios, length, and format. If you know the basics ahead of time, you can optimize your work for any of them.
Creating vertical videos is not only important for building your brand and getting more engagement on your social channels, but also a great way to push yourself creatively.
Find out how you can make a text transition auto-adapt to landscape (16:9), square (1:1), and vertical (9:16) video aspect ratios in Adobe Premiere Pro CC.