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Long-form video content is becoming more and more popular on Facebook, meaning that in-stream ads are growing as a way to reach a new audience on the platform.
There’s a lot more that goes into getting your video seen than just putting it online. Your work can be marketed and edited into bite-sized pieces — and the best place for those is on social media.
With only six seconds to make your point, you need to make sure that every edit, title, and sound serves a purpose and makes your video as impactful as possible.
The idea of creating a skippable ad may seem counterintuitive at first. The goal, of course, is to make your ad interesting enough that it will force the viewer not to skip.