In a late 2019 report, The Content Marketing Institute predicted that 71% of B2B marketers would leverage video in 2020. Then COVID-19 happened. To remain …
Back in 2010, many B2B marketers still viewed video as a luxury. However, half a decade later (aided by Instagram’s immense surge in popularity and YouTube’s …
Overnight, online communication switched from a supplement to the main form of reaching audiences. And now it’s not a matter of going back but looking …
Does it feel like the amount of content you have to create is increasing while your budgets to make that content are shrinking? You’re not …
There’s a lot more that goes into getting your video seen than just putting it online. Your work can be marketed and edited into bite-sized pieces — and the best place for those is on social media.
With online video, it’s a challenge to stand out in the ocean of competition for attention. Here are five ways to give your videos a better shot at getting noticed.